Resume

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Background

JumpingFor the past several years, I’ve been immersed in the marketing industry – imparting my skills, arsenal and expertise at several agencies in Atlanta and small businesses across the United States.

Thus far, my methodical and proactive work style has been the foundation of my career and has helped me consistently achieve success.

Education

In December of 2009, I obtained a Bachelor of Science degree in Interactive Media Design. My school of choice was The Art Institute of Pittsburgh Online where I graduated with a 3.9 G.P.A.
 

Experience

Sept 2016 – Present | Marketing and Communications Associate (on-site) | Foundation for Economic Education, Atlanta GA

  • Writes and designs emails for cultivation, welcome, fundraising, and promotional email campaigns
  • Codes and a/b tests email campaigns in HubSpot and Mailchimp (ESP)
  • Creates responsive landing pages using HubSpot and updates website pages in Umbraco (CMS)
  • Edits promotional flyers, templates, and graphics using Photoshop and Illustrator
  • Helps develop strategy documents, KPIs, and testing metrics for marketing campaigns

 

Sept 2015 – Present | Freelance Usability Tester (telecommute) | Validately

  • Performs website/app usability testing and offers feedback to developers

 

March 2016 – Present | Freelance Content Manager (telecommute) | Fitness Consulting (via Upwork)

  • Edits, formats, SEO optimizes (using Yoast SEO, All in One SEO and SEOPressor) and publishes articles to WordPress blogs for RBT and Fitness Revolution
  • Creates and updates landing pages using WordPress, Countdown Rocket and Optimize Press
  • Performs front-end updates on Fitness Revolution website

 

May 2016 – Sept 2016 | Freelance Digital Marketing Coordinator (on-site) | AmericasMart (via Encadria), Atlanta GA

  • Set up email campaigns in HubSpot including email coding and testing
  • Performed quality assurance on email lists and performed research to validate data integrity
  • Coordinated online advertising (display and retargeting)

 

Sept 2015 – Sept 2016 | Freelance Marketing Assistant (telecommute) | Vanessa Nicole Jewels (via Upwork)

  • Updated booklets, images, postcards, PDFs and other marketing materials using Photoshop, Illustrator, Acrobat and InDesign
  • Researched, wrote, edited, formatted, SEO optimized and/or published articles/pages for VNJ WordPress website
  • Scheduled and posted content to Pinterest, LinkedIn and Hootsuite

 

Nov 2015 – Jan 2016 | Marketing Communications Coordinator (on-site) | DemandEngine, Atlanta GA

  • Served as unofficial Project Manager by trafficking deliverables, assigning tasks to co-workers and creating project plans for email projects
  • Researched, wrote, edited and/or compiled copy for email campaign messages and press releases
  • Reviewed results analysis, process documents and other client deliverables
  • Used EduConverse (ESP) to perform edits and quality assurance for emails and workflows

 

July 2012 – Sept 2015 | Account Specialist (on-site) | Grizzard Communications Group, Atlanta GA

  • Helped coordinate direct mail, online (banner, PPC & retargeting), email and media campaigns using Advantage and AtTask project management software
  • Served as a primary client contact and digital operations lead by securing approvals, assisting with strategy conceptualization and disseminating information
  • Reviewed and edited copy, strategy briefs, artwork and print audits using ProofHQ and Acrobat
  • Performed quality assurance for Cheetahmail (ESP) and Convio (ESP) email deployments
  • Created MS Office presentations, campaign analysis and status reports
  • Performed Salesforce (CRM) data entry for accounts, cases, contacts and campaigns

 

June 2011 – March 2012 | Office Assistant/Webmaster (on-site) | Savio Realty (formerly HIH LTD), Honolulu HI

  • Input time sensitive real estate listings into the HiCentral (MLS) database and updated the database as needed
  • Maintained the Rezora (ESP) database and deployed listing emails
  • Developed listing flyers using Photoshop and MS Publisher including content creation (copy and graphics)
  • Created the Maui office website including content creation (copy and graphics), HTML/CSS hand coding and quality assurance
  • Maintained Textpattern (CMS) websites including content creation and HTML/CSS coding

 

Arsenal

Information Design

Content Management

Quality Assurance

Direct Response Marketing

Email Marketing

Project Coordination

Copywriting

Analytics/Reporting

Account Management



 

Skills (Basic – Intermediate Knowledge)

*Professional Skills

*Personal Skills

Adobe Photoshop

Adobe InDesign

Adobe Illustrator

Adobe Acrobat

Adobe After Effects

Adobe Dreamweaver

Adobe Flash

MS Word

MS Excel

MS PowerPoint

MS Publisher

CheetahMail (ESP)

Rezora (ESP)

EduConverse (ESP)

Convio (ESP)

Google Analytics

Facebook Ads

HTML/CSS/JavaScript

WordPress (CMS)

Salesforce (CRM)

HiCentral MLS

cPanel

Textpattern (CMS)

Hootsuite

Dropbox

ProofHQ

Advantage

AtTask

Evernote

Wunderlist

Google Docs

HubSpot (ESP)

MailChimp (ESP)

Slack

Umbraco (CMS)