Identity Crisis: Losing Myself on Facebook

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Identity Crisis: Losing Myself on Facebook

Navigational Face Lift For Facebook

I realize that Facebook has more than 500 million active users, and that people spend over 700 billion minutes per month on the site according to their statistics.

However, what’s interesting about the Facebook phenomena is that the social media site continues to be so popular in spite of the fact that its site navigation and IA seems overly complicated and can be confusing at times. I’ve certainly been losing myself on Facebook!

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